Performing email validation ensures that users can receive your marketing emails, increasing their chances of converting. Email verification increases the chance of conversion: Email marketing campaigns may fail when your email list contains invalid and nonexistent addresses as these can’t receive messages.The address checking process could help discourage freemium abusers from signing up using throwaway or invalid email addresses. Email verification reduces the likelihood of freemium abuse: This ensures that customers sign up for a free account using a working email address. ![]() As a customer, that would be frustrating, and some may get discouraged or lose interest.
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